According to Axalta's latest global study of the most popular car colors, white is the number one choice for consumers worldwide. With 38 percent and a large lead over black (18%), silver and gray (12%), who share third place, White defended its leadership position. Black and Grey saw significant increases in key regions. Black achieved this in China (5%), Asia (3%), South Korea and Africa (2% each). Grey continued to gain ground in Africa (3%) and Europe (2%).