Eisenmann founds another subsidiary in the USA. At the new location in Novi, Michigan, the automotive business for the NAFTA region of the company is to be centralized. The three major American car manufacturers General Motors, Ford and Fiat Chrysler Automobiles (FCA) have their headquarters in the area around Detroit. However, many European and Asian OEMs are also represented in this region with several plants. With the new location Eisenmann wants to be closer to its automotive customers. The sales and service business for the automotive industry is to be managed centrally from Novi, near Detroit. "This is a strategically important step, as the major American automobile manufacturers are also currently working intensively on Industry 4.0 concepts. In addition, customer proximity makes us even more efficient in processing and after-sales service," explains Cassiano Fabris, head of the site.