Chemetall becomes new global brand

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It is just over one year since BASF’s Coatings division acquired Chemetall, a leading global surface treatment supplier. Being well-known within the industry for its high-quality products and solutions, Chemetall will operate as a brand of the Surface Treatment global business unit of BASF’s Coatings division. During festive events at its headquarters in Frankfurt, Germany and facilities worldwide, the new brand image of Chemetall was officially introduced. Martin Jung, Senior Vice President, Surface Treatment, BASF’s Coatings division, recognized this milestone: “One plus one is greater than two! Our new brand image reflects the impressive know-how of BASF in chemistry and coatings applications with the market-leading expertise in applied surface treatment from Chemetall. Together, the businesses will offer unmatched solutions competence to customers.” BASF has long been recognized as a global innovation leader. Chemetall enjoys a great history of global recognition for providing its customers with high-performance products and individual solutions. The combination of expertise and innovation power of two global market leaders will accelerate innovation and drive even more customer success. Under the Chemetall brand, BASF develops and manufactures customized technology and systems solutions for applied surface treatment. The products protect metals from corrosion, facilitate forming and machining, allow parts to be prepared for the painting process and ensure proper coating adhesion. These products are used in a wide range of industries and end-markets, such as automotive, aerospace, aluminum finishing, and metal forming.

Author(s): Ke

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