BASF Extends Commercial Supplier Agreement with Mercedes-Benz

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BASF has recently secured a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its longstanding, commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The agreement, which builds upon its success with Mercedes-Benz in the Europe, Middle East and Africa region, includes its Glasurit and R-M premium automotive refinishing brands and Rodim paint-related products. Efficient digital color solutions, training concepts and technical support, as well as a suite of business management solutions designed to increase body shop performance and efficiency are also part of the agreement. As part of the complete offer to Mercedes-Benz, BASF will deliver a complete offering of digital and data solutions including its digital color management tools, which help body shops to speed up workflows. Its digital portable spectrophotometers precisely measure the color on the car, and takes the painter to the desired mixing formula.  

Autor(en): lb

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